When an Executive Assistant is available and takes your call, speaking to them effectively is critical in an effort to avoid converting them into a "GATEKEEPER" and in this video, we share our suggested approach and talk track when speaking to the Executive Assistant in The POWER ZONE!
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This SOAR Live Dial is an example of how contact can be made in the POWER ZONE despite the limitations of an automated telephone system, if you're willing to exhaust every effort before giving up.
There was an article written in the WSJ titled: The Most Powerful Person in the Office and they were referring to THE EXECUTIVE ASSISTANT and in this SOAR live dial example, you'll understand just why that article title is very fitting.
Isn't the Executive Assistant just the GATEKEEPER? They can be when you don't know how to speak with them effectively! In this SOAR live dial example, you'll see why we see the EA as an ally and have them in THE POWER ZONE!