There was study conducted by MailChimp where they found that only 21% all of cold emails even get opened and of those, only 2.5% result in any type of traction with the prospect. In this video, I provide my feedback on a cold email that I received as well as my suggestions on what this Salesperson could have done to yield a better result.
In this video I share my thoughts on how to best answer the question:
"How are you better than the other people in your industry that call on me?"
I think my suggested approach might surprise you.
Ok, so you've tried to move the Prospect off of PRICE being the #1 decision criteria but it didn't work....so now what? Check out this video for a proven best practice if and when this ever happens to you.
What do you do if PRICE is the #1 decision criteria of the Prospect and you don't really want that to be the case. You can't tell them that they are wrong, but you can gracefully attempt to move them off price with this approach.
