THE 7%: WHEN 'PRICE' IS STILL THE #1 DECISION CRITERIA
Ok, so you've tried to move the Prospect off of PRICE being the #1 decision criteria but it didn't work....so now what? Check out this video for a proven best practice if and when this ever happens to you.
What do you do if PRICE is the #1 decision criteria of the Prospect and you don't really want that to be the case. You can't tell them that they are wrong, but you can gracefully attempt to move them off price with this approach.