Welcome to THE POWER ZONE! In this video you will be provided with an overview of the content available within this SOAR SELLING on-demand course.

Value - such an overused word. Get ready for this one as we talk about The Value Equation, Traditional Sources of Competitive Advantage and introduce you to a study conducted via The London School of Economics!

In this video, we share with you the 4 KEY COMPONENTS necessary for you to deliver a strong, compelling value statement once you have the Decision Maker on the phone!

The words matter - they just do. Free-wheeling off the cuff can work, however not usually as often as you want to. In this video, we provide you with our suggested value statement to use when speaking to a real Decision Maker on the phone. This approach results is a 39% success rate overall!

We don't have your VALUE PROPOSITION - that is on you to create, but we do have 2 solid formulas that can help you create and deliver your value prop when speaking to someone in The POWER ZONE.

If you have an interest in changing the narrative regarding your brand's value prop and want to say something different when speaking to a Decision Maker in an effort to get them to reconsider their perception of your offering, this video is for you.

The last thing you want is for the Decision Maker to screen their own calls when calling them on their cell right? This best practice will help you eliminate that from happening to you.

The one question so many Salespeople fear - we have a very effective response that will help you answer this question; either when they ask you from a curiosity space or when they might not be very happy that you have called them on their cell.

Call high into an organization - President, CEO or Business Owner. In this video, you'll understand why.

In this one, we summarize our thoughts on how to create a strong VALUE STATEMENT that captures the Decision Maker's attention early on in the call and provide you will a couple of live dial examples to validate just how effective our approach is, so enjoy!